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  • Men
    • Featured
      • Shop All
    • Category
      • Jeans
      • Trousers
      • Joggers
      • Shorts
      • Accessories
    • Fit
      • Slim
      • Relaxed
      • Tapered
      • Fit Guide
    • Fabric
      • Performance Denim
      • No Sweat
      • Live Free
      • Winter Denim
    • Activity
      • Adventure
      • Travel
      • Commute
      • Golf
      • Casual
      • Hot Weather
      • Cold Weather
    man wearing Duer Jeans sitting on a grassy hill overlooking a body of water with mountains in the background
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  • Women
  • Who We Are
    • Who We Are
      • Our Story
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Get closer to nature before you step outside.

From the Ground up

Comfort comes naturally

From day one, we've chosen plant-based fabrics for natural breathability, softness and moisture absorption.

  • 85% PLANT-BASED FIBRES

    Across our fabric collection, we rely on 85% plant-based fibres. Soft and smooth, with moisture absorption and breathability, you can feel good about looking good.

  • THE FINAL 15%

    Synthetic or plastic fibres currently make up the final 15%. Sourcing a natural alternate that’s easier on the environment, with strength to ensure longevity, is the end goal.

MORE PLANTS, LESS PLASTIC BY

How we think about sustainability.

Go Natural

Plant-based fibres are easier on the environment than synthetic-rich alternatives. Our focus on natural materials grew from a preference for fabrics without a sheen. Years in, the preference is now purposeful and we avoid using plastic fibres that shed micro-plastics into the ocean, whenever possible.

Do More With Less

Plant-based fibres are easier on the environment than synthetic-rich alternatives. Our focus on natural materials grew from a preference for fabrics without a sheen. Years in, the preference is now purposeful and we avoid using plastic fibres that shed micro-plastics into the ocean, whenever possible.

PRESERVE OUTSIDE

We get along best with those that share our affinity for fresh air and adventures. We know we need to actively preserve the spaces we explore or they’ll quickly disappear. This belief drives our work with partners across our wholesale, retail and creator channels.

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