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A category of stretch performance denim and lifestyle apparel crafted from plants and recycled materials. Designed for “doers” to move comfortably from bikelane to boardroom to an evening out, all in a single pair of pants.
After decades in the jeanswear business our founder traded in his car for a bike to adopt a healthier active lifestyle. Unable to find a pair of pants with stretch to handle a commute and polish for a day of meetings, the need for performance denim emerged.
HOW WE ARE DIFFERENT
We're on a mission to eliminate plastic (oil-based fibres) from our apparel. Currently, 95% of fibres used our plant based or recycled.
Owning our own factory ensures high quality across products and oversight of safe, ethical operations.
We don't chase trends. An empathsis on seasonless style supports our philosophy to do more with just a few well-made things, and minimises waste.